🟢 Open to work
Product Designer · Fintech
I design complex financial products — that people understand and the business can measure.
Product Designer with experience in insurance, banking, and fintech. I turn research, data, and compliance into product decisions and measurable results.
View case studies →
x10 Adoption
Projects
5 featured case studies
01
x10 Adoption
Bice Vida · Mobile App
Redesigning the app from scratch for real pensioners
From an app with under 10% adoption to a modern mobile experience, validated with users aged 64–83.
02
Validated product
Bice Vida · Credit Simulator
"One word changes everything"
User research revealed a trust barrier that was blocking conversion — and guided the product decision that resolved it.
03
18 triangulated sources
Bice Vida · Group Health Insurance
When the reimbursement works, but the user is left in the dark
Redesign of the reimbursement history and detail view on web and app, based on research triangulated across 18 sources and validated with 10 users.
04
5% → 90%
Fintech · Catastrophic Insurance
Research that saved a product
We went from zero traction to clear purchase intent, avoiding the launch of a product doomed to fail.
05
37% → 64%
Bice Vida · Landing Page
Built by the people who use it
Scroll completion went from 37% to 64%. We co-created the information architecture with the very users who were abandoning it.
My Story
As a Lawyer, I bring structure and critical thinking. As a Product Designer, I bring systems thinking and evidence-based decisions — to create products that solve real business and user problems.
💜
I work with data
I validate hypotheses with research before moving a single pixel.
🌿
I validate with people
My approach covers everything from strategy and user validation to accessibility.
🎨 Design & Product
Information ArchitectureAdvanced
Service BlueprintIntermediate
PrototypingAdvanced
Chatbot + AI DesignAdvanced
FigmaAdvanced
UX WritingAdvanced
🔬 Research & Testing
InterviewsAdvanced
Usability TestingAdvanced
Maze / HotjarIntermediate
Unmoderated TestingAdvanced
🛠️ Tools
AI Tools (daily)Advanced
ClaudeDaily
AI-Assisted CodingAdvanced
PendoIntermediate
Jira / ConfluenceIntermediate
GitHubIntermediate
SQLIntermediate
Salesforce / PardotIntermediate
HTML + CSSIntermediate
Metrics that matter to me
📈 Conversion
✅ Task success
💬 CES
😊 ISN
⭐ NPS
🧭 Flow friction
📐 Scalability
Career
Product DesignerApr 2025 — Present
Bice Vida
Designing within a multi-product ecosystem (App and Virtual Branch: life insurance, retirement savings (APV), credit, and banking) for retirees, working-age individuals, and businesses — with continuous discovery integrated into every sprint.
UX WriterMay 2023 — Apr 2025
Bice Vida
UX writing and content architecture for the same multi-product ecosystem (App and Virtual Branch), laying the research and brand-voice foundations I later carried into product design.
UX Writer & Product DesignerMar 2022 — Nov 2022
Sbpay
Designed navigation flows and content architecture for a payments app, integrating microcopy, interaction logic, and brand voice.
Copywriter → UX WriterJan 2020 — Dec 2021
Walmart Chile
Evolved from Copywriter to UX Writer embedded within product teams, optimizing transactional flows serving millions of active users across three brands.
Content ManagerJun 2019 — Jan 2020
Movistar
Management and optimization of web content, SEO, banners, and the help center.
Let's talk about your project!
Building something and need someone who thinks about the people who will use it? That's my favorite place to be. 🌿
Need something different? Listen to my CV as a playlist 🎧